Thanks for this detailed post. As someone aspiring to build an online brand around my story, I'm always amazed that I don't know about the resources other creators are using. It is time-consuming to write all that content so I could see the value for bloggers, etc. Maybe I will check the site out some day and we will work together. But I imagine it will take me a long time to get used to the idea of not using my own voice in my content :).