Photo by John Schnobrich on Unsplash

Organizational Culture

Your People Are Your Brand

Brands are people. This statement might defy how we technically think about brands. We identify brands by their iconic symbol, a slogan, name or colors. We all know a ‘swoosh’ symbol stands for Nike. The phrase ‘taste the rainbow’ brings a package of colorful Skittles to mind. We know Coca Cola’s colors are red and white. But even the best brands are no more than their…